This voucher will be available at all retail outlets and My IDEA showrooms, across Kerala.IDEA Cellular is the leading telecom service provider in Kerala in terms of both subscriber numbers and revenue market share and currently has 49 lakh subscribers.
Announcing the launch of new tariff voucher Mr. B. Ramakrishna, Chief Operating Officer – Kerala, IDEA Cellular, "The new tariff offering all calls and SMS at 50p is expected to drive usage of mobile telephony services as it blurs the line between local and STD, and mobile or landline networks. The new offer will enable IDEA subscribers across Kerala to call their near and dear ones across the country at low rates, and for longer duration of time. IDEA will continue to introduce affordable and innovative products and services to better serve their customers".
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