Canon Launches Six New PowerShot Cameras
Canon has announced six new PowerShot cameras meant to offer diverse photographic options. This new range includes a G-series PowerShot, three from the ELPH line, and two in the lightweight category compact digital cameras.
The cameras are Canon PowerShot G11, PowerShot S90, PowerShot SX20 IS, PowerShot SX120 IS, and PowerShot SD980 IS and SD940 IS Digital ELPH Cameras.
All of the new cameras feature Optical Image Stabilization and use the DIGIC 4 Image Processor, meant to offer higher performance levels, improved signal processing speeds and enhanced image quality.
They also offer the 'Smart AUTO technology' that tracks moving faces and 22 different shooting situations (up from 18 previously) by identifying the surroundings to help ensure proper lighting and focus.
Select new PowerShot models also have the ability to shoot 720p High-Definition (HD) video, utilize the PureColor System LCD and a PowerShot Digital ELPH camera will now have a touch screen user interface for easy navigation through images and menus.
Canon PowerShot G11 Digital Camera
The G11 features a variety of shooting modes and is compatible with EOS accessories. Designed for those looking for a pocket-sized camera with SLR functionality, Canon said that this camera is aimed for people who love to capture landscapes and professional portraits.
- 10.0 megapixel High Sensitivity System, 5x Optical Zoom lens with Optical Image Stabilization. Additionally, a 28mm (equivalent to 28-140 mm) wide-angle lens helps to get large groups into one shot at events such as a family reunion.
- A 2.8-inch vari-angle PureColor System LCD, new to the G-series, meant for easier on-camera previewing and reviewing of images from nearly every angle, while still incorporating the optical viewfinder found on previous models.
- Two mode dials for adjusting ISO and exposure compensation, and a full range of shooting and recording modes, including RAW + JPEG for ultimate creative control when editing images.
- A host of optional accessories, including Speedlite flashes, an underwater housing and a tele-converter lens to provide further photographic flexibility.
Scheduled to be available in October, the PowerShot G11 Digital Camera retails for an estimated price of $499.99 (approx. Rs. 24,319) in U.S.
Canon PowerShot S90 Digital Camera
The PowerShot S90 comes with a High Sensitivity System sensor in addition to a 28mm wide-angle f/2.0 lens to help produce sharper images in low-light situations, said Canon.
- A 10.0 megapixel High Sensitivity System with a 3.8x Optical Zoom and Optical Image Stabilization.
- A customizable control ring for easy access and operation of manual or other creative shooting settings.
- A large 3.0-inch PureColor System LCD.
- Full range of shooting and recording modes, including RAW + JPEG.
Scheduled to be available in October, the PowerShot S90 Digital Camera retails for an estimated price of $429.99 (Rs. 20,900 approx.).
Canon PowerShot SX20 IS and SX120 IS Digital Cameras
The latest additions to the SX-series are the PowerShot SX20 IS and PowerShot SX120 IS.
Canon PowerShot SX20 IS Digital Camera
- A 12.1 megapixel sensor with a high-powered 20x wide-angle Optical Zoom lens and Optical Image Stabilizer to help reduce camera shake and achieve magnificent images whether up close or far away.
- The ability to shoot superb 720p (30 fps) HD video with HDMI output to share high-quality videos of memorable moments with family and friends.
- A 2.5-inch vari-angle PureColor System LCD allowing for easy on-camera viewing of images and menus at nearly every angle while also having a viewfinder.
- AA batteries for easy power-up and replacement.
Scheduled to be available in September, the PowerShot SX20 IS Digital Camera retails for an estimated price of $399.99 (Rs. 19, 450 approx.).
Canon PowerShot SX120 IS Digital Camera
- A 10.0 megapixel sensor with a 10x Optical Zoom lens and Optical Image Stabilization.
- 3.0-inch LCD.
- AA batteries for easy power-up and replacement.
Scheduled to be available in September, the PowerShot SX120 IS Digital Camera retails for an estimated price of $249.99 (approx. Rs. 12, 154).
Canon PowerShot SD980 IS and SD940 IS Digital ELPH Cameras
The stylish ELPH brand from Canon will now offer a camera that has a 3.0-inch touch panel PureColor System LCD.
Canon PowerShot SD980 IS Digital ELPH Camera
- 12.1 megapixel sensor, 3.0-inch touch panel PureColor System LCD.
- 720p HD video shooting capabilities plus HDMI output connector for playback of video and photos on HDTVs to share with friends and family.
- A 5x Optical Zoom lens with an ultra-wide 24mm lens, plus Optical Image Stabilization.
Scheduled to be available in October, the PowerShot SD980 IS Digital ELPH Camera retails for an estimated price of $329.99 (Rs. 16, 050 approx).
Canon PowerShot SD940 IS Digital ELPH Camera
- A 12.1 megapixel sensor, 28mm wide-angle lens with 4x Optical Zoom lens and Optical Image Stabilization offering versatility when shooting in the field.
- 720p HD movie shooting capabilities plus HDMI output connector for easy playback of video and photos on an HDTV.
- A 2.7-inch PureColor System LCD with a wide viewing angle.
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